In the 1980s, the San Francisco 49ers made popular what became known as the West Coast Offense, an offense characterized by short, controlled-pass plays that gained only five to six yards. By running such low-risk plays, San Francisco nibbled away at their opponents. Even strong defensive opponents who never gave up “big plays” were humbled by the 49ers’ consistent gains. San Francisco’s strategy earned them five Super Bowl titles between 1982 and 1995.

I once worked with a head football coach who had a large sign behind his desk that simply read “No Excuses.” What this meant to his staff and players was that he would not accept any explanations when something went wrong. He wanted them to be personally responsible and not put the blame on any other people or circumstances.