Many discussions about this year’s men’s Final Four have been filled with a number of main storylines: VCU and their improbable run, Butler’s incredible two-year dominance, UConn’s amazing post-season string, and Kentucky’s resilience. As story after story emerges about each team and their journey, members of each squad are discussing their season’s defining moments.

Three weeks ago, the name Shaka Smart was not one most people would have recognized (outside of VCU nation, of course). However, Coach Smart—the head coach of NCAA men’s Final Four team Virginia Commonwealth University—is now a household name after their great run through the tournament. After the season, it’s a safe bet that Coach Smart will even be offered a number of coaching positions at larger schools. It’s just part of the situation for a once little-known coach who is now one of the hottest names in the sport today.

The crowd is screaming. It’s a big game: a rivalry, a championship or just a great contest with a frenzied crowd cheering at the top of their lungs. The gym is filled with so much noise from the crowd, the band and the PA announcer. The coach, who has almost lost his voice, yells out to his players to make an adjustment, and the players respond. But how does the player even hear his coach among the chaos and the intense noise in his surroundings? Because he spends time with the coach in the weight room, at practice and maybe even in the classroom. Thus, he hears the voice of his coach day after day and recognizes his voice in the intensity of the game.