In 1998, the Ohio State Buckeyes beat Northwestern 36–10, but personal fouls and unsportsmanlike conduct tainted the win. OSU’s coach at the time, John Cooper, made a point to his number-one ranked team, emphasizing that there is no place in football for trash talking and taunting and that it can be a distraction more than a help. Guard Rob Murphy said, “He got his point across.”
Discussing the numerous flags that were thrown during the game, Cooper demanded that the trash-talk behavior stop. Again Murphy said, “I agree. We need to play more and talk less.”